8 Digital Marketing Trends You Should Look Out For In 2021
Where there is innovation, there is a rising flux and the same goes for digital marketing. 2020 and 2021 have shown the power of online marketing and its need to the whole world which surely boomed the digital marketing popularity like never before.
Everyone is looking for the trends and techniques which can help to grow their business or networks on various social platforms for both professional and personal accounts. Therefore, below we have enlisted the top 8 Digital Marketing Trends which you must consider in 2021.
- SEO
Search Engine Optimization is a tool that everyone who is trying to drive more traffic to their websites or social media platforms have heard about. They know how it affects digital marketing, but do not understand it properly. Recently, the rise in long-tailed keywords has been noticed which means in order to get more traffic, you must switch to longer keywords than the single-word ones.
- Artificial Intelligence
Artificial Intelligence is neither a new development nor it is gaining popularity only in 2021. However, it has surely become one of the most used aspects of digital marketing recently. Most of the e-commerce websites or apps use AI or Machine Learning for sorting out choices for their customers to provide them maximum ease while visiting their sites.
- Influencer Marketing
With digital marketing, people reduced the face to face way of buying which means they can’t inspect the product they are buying or if it is going to turn out the way the company tells. This is why influencer marketing is on a rise. The customers tend to trust on the tried and tested products reviewed by their trusted influencers rather than directly buying from e-commerce businesses.
- Real-Time Analytics
Real-time analytics is another digital marketing trend that is on a rise since the customers have shifted to online platforms to buy products. The real-time analytics allow the visitors and customers to evaluate the worth and value of a product or service. Cricket scores on Google can be seen as one such example where you don’t have to use many keywords to get the desired result.
- Voice Search
Voice search has become a successful tool in digital marketing because of the craze of using phones in the “hand-free” way. Not to mention that the voice search is also comfortable for kids and elders who are not so used to typing on small screens. Through the hand-free, voice search method the websites and apps truly become accessible by all.
- Video Marketing
With various photoshop and editing techniques, people have become more and more doubtful of the product’s or a place’s picture. In these cases, video marketing seems much more worthy for digital marketing options which provide a better view and less chances of editing the basic things. For example saying that a fabric is solid and not transient becomes clearer by showing it in a video against the light than just stating it.
- Value Over Anything Mentality
Yes, the online methods seem costlier and if compared well, then this even turns out to be true. This is why many online businesses are adopting the “value-over-anything” mentality. This digital marketing trend is growing as mostly the renowned brands are sticking to it and people trust them depending on the goodwill gained in all the years. The idea of buying the right product has more worth than buying a default product and then going through the hassle of return or replacement.
- Ad-Blocking
With the growing awareness of privacy and security, many users have turned to ad blocking apps on digital platforms. It not only gives a break free scrolling and browsing to the users but also free them from worrying about clicking on fraudulent apps by mistake. This has made these ad-blocking circumventions to become one of the top 8 digital marketing trends in 2021.
After going through the trends you must look out for in 2021, you can also check out the 3 Huge Digital Marketing lessons Covid-19 taught us for understanding its importance.
