Can we skip SEO over Social Media?
Are you a new entrepreneur muddling with business growth? It happens quite a lot of times when doing business for more than two years, you get no significant rate on investment. Switching from offline to online business mode could be the best decision you’ll ever include in your business development plan.
It doesn’t require whole lot assets to begin operating your trade or delivering your services online. Only a professional website and robust marketing strategy will do the job! For both professional website and the strategy, you would first have to jot down the essentials for online business success. And one of the essential keys is digital marketing!
For quicker, effective, and fruitful results, you need to become adept with digital marketing practices such as Search Engine Optimization (SE0), Search Engine Marketing (SEM), Social Media Optimization (SMO), and Social Media Marketing (SMM). These are the four chief branches of digital marketing that can reform your small-scale business company to a multinational company in a year or so (if you make use of right digital marketing strategy).
The Big Step
You must begin marketing your services and products online through two principal means- SEO & SMO. Search Engine Optimization (SEO) refers to strategies, practices and activities that affect the overall visibility of your website in search engine’s organic or unpaid search results. And social media optimization would include all such optimization practices that increase the general awareness about a particular brand, product, and services.
While SEO practices include on page (on-site optimization) and off page (off the site optimization) optimization of the website’s content, SMO involves the dedicated promotion of a company or service provider on various social media channels to make product’s information go viral quickly and effectively.
And The Choice
To increase business sales, and attain profitable deals, should you choose SEO or SMO? The decision-making process is extremely troublesome! While you may find it challenging to implement both SMO & SEO plan-of-action during the promotional campaign, many would recommend you to invest more on SMO or vice-versa! Some choose SEO over SMO because it takes more than seven or eight months to rank number 1 or even 5 on Google’s SERP. And people can’t wait! They need quicker results & instant leads which SMO, to an extent, can help! Many would prioritize SEO because if you are not ranking on Google, you simply do not exist dear!
The Option?
No alternative to SEO & SMO! If you pay ears to the digital marketing experts, you must work on both equally. You have to trust both social media and search engine for revenue generation. Skipping either of two strong pillars can cause you a great loss. Here’s why you should not skip SEO over Social Media or Social media over SEO:
1. Increase in Sales Conversion if not only traffic
Nobody would want the irrelevant traffic who do not hit like button, do not share the opinion on your post, or do not purchase your product or make any deal with you. While the search engine gives you more traffic and more prospective leads, social media give you more fruitful leads that have 97% of conversion rate.
While people may find you on Google if their keyword or requirement matches with your services, they would check your profile on social media to know about the customer reviews or specific details about you. And they would reach you on social media only when they are 94% more likely to choose you.
2. Not quick but productive results
This is the truth well! Social media gives you quick results in terms of users’ response, queries, and leads when compared to SEO. With the implementation of link-building, on-page and off-page optimization, you can get the long-lasting results! It means if you dedicatedly invest time in SEO, you will see the rise in organic traffic, lead-generation, sales conversion and revenue generation for a long run. To sustain this, you need SMO as your second helping hand because it would do the branding of your business company extraordinarily well.
3. Actionable Words of Endorsement
No client would opt you over the rest if you just keep on ranting about your amazing service, high-quality products, and so on and so forth. They do want to hear endorsement speech, classified, posts, blogs, and reviews that only speak about how good you are. Instead, they are eager for details such as your products, services, brands, team, work process, guarantees, specifications, and your expertise in a particular niche. For this, you must share the content such as videos, blogs, articles, infographics, and videos to the computerized crawlers (for SEO) as well as the humans (SMO).
Your goal? To be on number one of Google’s SERP, of course. Therefore, you must make the best of both platforms to increase your online visibility, presence, and engagement.
