Digital Marketing, Email Marketing, Search Engine Optimization, Social Media Optimization
By Aditya Khanna |
Do digital marketing on your own!

Do digital marketing on your own!

The bigger business projects, only 24 hours in a day, and so many errands running, you might not be able to handle online advertising and marketing of your business! Hiring a digital marketing agency for your business promotion online is such a great helping hand for you. But if you do not have adequate financial backing, hiring agency can be a no-go option for you, especially when you are just a start up!

Whether you are a business owner or a nooby digital marketer, take out a little time to give a thought to the below strategies that would incur you to do digital marketing on your own:

1.  Have a business or going to have one?
Many people today launch a website first before setting up the actual business. While it is a good tactic to be on the safer side, this is the very first mistake you would do. For a long-term plan, you should have both at the same time. First, set up a small-scale business and a simple website to become successful with both. Once you experiment with digital marketing, people would reach you and place an order which you must deliver to them quickly and efficiently. The key to a successful startup is fulfilling the commitments of your online or offline customers. This trust must be built and maintained throughout because it would help profoundly in digital marketing.

Get your website

2. Where would your company or business’ motto be reflected?
The only thing that can lay one great foundation for your business success is the business value or your company’s motto. Therefore, you must have a brand marketing message conveyed through a memorable tagline. Take Apple Inc. for example! It has “think different” a catchy tagline or motto justified with its logo. If you just want to promote your business, brand, and company, decide on a marketing message which reflects your aim, values, and ethics in favor of your customers. While reaching out to the potential customers through social media, this marketing message would imprint you in their minds. Half of your branding job is done with it only!

Get a tagline

3. Collect the digital marketing assets and make use of each.
Only a dynamic website having a unique domain with an appealing layout and useful functionalities are not what you all need to market online. For search engine & social media optimization, you are required to have following prerequisites:

  • An Email Marketing Automation Tool: Mailchimp would be best for this! You can update all your subscribed users with every recent update which can be an offer, a product launch, sales letter, a newsletter, or the latest blog post at same time. This would hardly cost you $10 per month*.
  • A Content Plan: There is no better choice than optimizing your website with the useful and informative content. For this, you don’t even need a professional content writer (that might cost heavy on your pocket). It’s just that you have to write merely 200 meaningful words, phrases and sentences enlightening your users about all major and minor concepts or trends in your business niche.
  • The content may include blog posts, articles, excerpts, or any other piece of information. On publishing it live on your website or blog, you can share these across all social media channels. If you feel skeptical about your writing skills, you can even switch to podcasts and audio recordings. Whenever you get time, talk about it and record it! Post this on your website or share on social media.
  • An account on Google Search Console: Search Console is a free tool devised by Google which would assist you in monitoring and improving the overall performance of your website. Google’s assistance in this matter is much emulated like that of a professional digital marketing agency. The sign up is free of cost which can be done using your Gmail account and your website.

  • Social Media Profile: The company which is not on social media is not on the internet! Yes, it is a must for you to create your business profile on all social media channels such as Facebook, Instagram, and Linkedin because the customers are right there. And you should be there too! Create your profile, add connections, engage with them, build relationships and grow your business. Not only this, but you can also leverage the benefits of paid social media campaigns such as FB, Linkedin, and Instagram ads that get you the leads! And it is simple to learn how to set, run and manage the ads.

You can implement these strategies only when you do not mean to dive deeper into the niche digital marketing practices! However, once you understand and follow these, you can slightly upgrade your skill set. But these are the basic digital marketing practices through which you can begin the story of your success today!