Earnings of a Digital Marketer

Remember those days when the only thing being spoken about was future? The future was flying cars, humanly robots, and all about technology. Well, the technical future is here, but flying cars are still a far-off dream.

Tables have turned around with the beginning of digitalisation. With millions of internet users, people cannot ignore to take advantage of the boon. There were days when parents used to say that internet is a catastrophe to the world, and here we are with our parents telling us to use the internet as a medium of marketing. Why? Because of the vast population present behind the desktop or mobile screens.

With the increased use of search engines, people know how important Google is in our everyday lives. Do you want to search for a product? Type it on Google, and it will take you to the right place. Do you want to grab information about something? Again Google will lead you to the right place. Since everything is easily found just by typing our query in the search bar, the growth in the number of local search request with mobile web searches has risen. And why wouldn’t it rise? People prefer to search on their mobile phones which are in their hands, and all they need to do is type the query (not even that now, because of voice search), rather than opening their laptops and searching it there.

Organic listing on Google is more trustworthy than Ads because that is what Google thinks, is the answer to your query, and people rely on the search engine more than themselves. As a matter of fact, a website ranks on the first page of Google only with the aid of a digital marketer. Since digital marketing has outgrown the pros of the traditional market, people have made their way out of employment benefits. Currently, digital marketing is the only field where the law of supply and demand is reversed. Demand has exceeded the supply of marketers and will continue to do so for the next five years as the digital economy is growing ten times faster than the traditional economy. Thence, you may excel the field with a clear concept of the digital market.

At present, traditional marketing can be expensive, in comparison to this progressive field. Digital marketing has come up multiple career opportunities for people with its flexible, easy, fast reaching, influential, and huge returns. Digital marketing is all about low investments and high returns. You may consider it easy, whereas, with the range of competition in the online world, getting returns is a tough job. Digital marketers have an immense number of job opportunities like coding, web designing, content marketing.

Now when the world is going digital, there is no chance for anyone to go traditional. The traditional market is history, and digital market is the foreseen bright future of the world. With the wide scope of employment in the digital marketing, the earnings are going to be huge, too. Since demand exceeds supply in the digital world, the employers can negotiate their salaries as per the need of the hour.

The only drawback of choosing digital marketing as a career will be that the Google algorithm is not stable and it changes frequently. Also, neither the algorithm nor the amendments are public. With a slight change in the search engine algorithm, your website may go down the lane of the searched results. Due to no written rules for marketers, people have their own list of features to rank on the first page of Google.

Cutting a long story short, the scope of digital marketing is large. In the coming years, digital marketing will rule the world, and the traditional market will take a backseat.