The Future of Digital Marketing – Top 5 Major Changes 2018-2022
There is a simple Darwinian rule of surviving in the ever-changing market- beat others before you get knocked down! Since firms and organisations continue to come, grow, and evolve in every niche, the competition becomes too stringent to survive. Not to talk about the traditional mode of operating business, the online marketplace has become a tough wayside to get hold of. Amidst the chaotic pump and show of business & sales, digital marketing is no less than an almighty saviour.
When the digital marketing was initially launched in an early 20th century, hardly anybody had an idea it would come such a long way far! With the invention of a clickable ad banner to the advent of carousel ads on an advanced search engine such as Google and social media platforms such as Facebook, Linkedin, and Instagram, people have made a whole lot of money as the rate of small rate of investment (ROI).
Up to 2018, we have seen all advanced technologies and smarter digital marketing techniques to market the products, and services at a larger scale. What’s more? If you think what more we can expect with the advancement of digital marketing trends and techniques, here is a list of estimated changes and upgrades that you might able to observe in the coming years!
Mapping Out The Journey of Digital Marketing Advancement from the year 2018-2022
2018: Voice Technology At Rise
The trailers you might have already seen! As Flipkart offers the facility of voice search to its shoppers for better user experience and simpler usability, more e-commerce businesses would adapt the same or even an improvised version of the voice technology. It is contemplated that the online stores or organizations would team up with voice tech and augmented technology to guide the users in and out the store or website in real time. Not a voice assistant but a complete digital real-time assistant that can make the decisions on users’ part soon after he receives the voice commands from him.
2019: Augmented Reality (AR) & Applications
The business hubs would widely adopt augmented reality which brings both digital information or content and the real-time environment together creating an extraordinary user experience. As of now, businesses are trying to reduce the costs & overheads of human resources and invest the same in technology for efficient work processes. And AI techne would support this ideation perfectly! With the use of augmented reality, people can ideate if a particular wall paint would suit their living room without actually giving it a try or they can assume what if a particular shirt would look like if color and design are changed. This would reduce the human labor and the time invested in making this facility available in live environment.
2020: Absolute No To Affiliate Marketing
It is postulated that affiliate marketing would turn out to be a weaker branch of digital marketing. With the advent of so many technologies, tools, and techniques, businesses would not rely on affiliates to outsource the cumbersome job of business promotion on online platforms. The affiliates earn more commission on a single lead generated or deal finalized between a customer and merchant. Till today, the large-scale business types choose affiliates for branding and promotion because affiliates are experts at the digital marketing and techniques. But by 2020, digital marketing would not be the only job of experts- anyone can do digital marketing!
2021: Sole Reliance on Digital Chatbots
Organizations grow, and so does the workforce! The focus will be more on expanding the business, driving the revenue, and getting hands-on more business projects. For this, the human workforce would embark on extremely tough leads or projects. But how about the smaller ones? The digital chatbots can easily win that. Agree on it or not, the chatbots are one of the digital kinds of salesmen and assistants at the store. The chatbots-or-receptionists which attend the website visitors, understand their query and requirements and hand them over to the sales experts. From small to the complex requirements, well-trained digital chatbots persona can manage it all. And the businesses would not only trust them but solely rely on them to attend the query and turn into leads.
2022: AI-Generated Content
None can function like the human brain; none can imitate the human intelligence! While this is the ultimate reality, artificial intelligence is evolving at such a rapid that it would soon match up the average human intelligence. With AI content generation tools, the content creators would only have to induce their ideas and opinions on what they want, and AI tools would decipher the same to produce the personalized content every time. This content would not only be restricted to email content or business reports but other promotional content types for entire digital marketing such as blogs, web content, PPTs, videos etc.
This is actually the presumption! Seeing the rage of techne, we are sure this is the best in digital marketing that technology can give to us!
