Generate more revenue with customer case studies and testimonials
Okay, how many of you buy products online? Even though you don’t buy products online, you must have had bought something or the other at least once a while. On whose recommendation did you buy that? You may have visited the website on your friend’s advice, but you did not buy it because of that suggestion. Customer reviews must be a major reason for you to buy that product.
96% of people read online reviews before considering to buy a product or to even think of keeping it in the cart, while a whopping 84% of viewers trust those online reviews to contemplate on the purchasing of the product. No one buys anything either online or offline without having a look at the reviews of the product.
Customer case studies and testimonials are huge these days due to the hype of online market. Even if we want to check out the details of a restaurant, we will prefer to read the reviews and then visit there. Because when you can read honest reviews then why shouldn’t you? When you can save yourself from wasting money and not ending up to a place, you wouldn’t like, then why shouldn’t you? Customer reviews, testimonial, and case studies are all synonyms and huge words for brands to make their web pages cool. On the other hand, when it’s about your social media page, add a picture of your customer and profile to make it look genuine. You can do the same on your website too!
Testimonials have to be convincing for people to invest in your brand and product. It is about real people sharing their side of the story before and after using your product. The reviews build trust and authenticity of the brand for a customer. A pleased customer may or may not post a review on the page of the product, but you can always ask for it. Shoot a mail to your customer after a week of delivery of the product. Ask your customer to write a review for you in the mail and how else you may brush up your product or services. Provide incentives, like, bonus points or credit points for your customers to review your products.
What if you get a bad review?
Bad reviews are good too! It might be hard to believe right now, but you got to believe it. A customer may have provided a bad review on your social media page, but that is a factor which makes you look genuine. Everything good and not a single poor review, doesn’t sound like a legit website or brand. With over thousands of customers, there must be at least ten that may not have liked your product. With those ten reviews, your brand will look original and real.
Someone may have reviewed your clothing product as too loose, but someone who is reading it might be finding loose apparels only. Turn your reviews upside down with a strong reply to your customer. Apologize for not being up to their expectations and provide a real reason and an enhancement structure for them to trust you back.
Since all that matters is trust!
Case studies have to be real stories of people telling other people how your product almost changed their lives (pun intended). It should be an original script, and the reader should not feel its sugar-coated. Build an emotional connection with the reader through your story for him to believe you completely. Case studies should answer the questions in the mind of any potential customer and leave him without any suspicion.
Come up with the creative ways of making video testimonials for your potential or existing buyers. Videos have a mass audience of over 60% more than readers. Videos look more real and authentic than any other mode of convincing. Tell your customers to provide you with their video feedbacks, or post it on the social networks. However, the testimonials, either written or visual, has to be bold and rightly placed on the website. You wouldn’t want to cover up your content and just show the testimonial?
Testimonials and customer case studies end up generating more revenue for your brand or store as 64% of users say they only read online reviews to invest in a product and 40 or more reviews on a product lead in a 5% rise in the conversion of the lead. Making use of reviews in your paid ads rise to 12% click-through-rate on your website.
Increased customer review volumes lead to high conversion rate. You can use schema markup or snippet structure to get your website ranked on the search engine.
Rise your revenues with a simple feedback!
