Marketing in Business- Utilizing LinkedIn to Achieve Marketing Goals
Have you ever wondered why companies such as Coca-Cola and L’Oreal have reached to the epitome of success? Their marketing techniques should be given heavy credit as it has led to growth, expansion and recognition. These companies are succeeding as they use appropriate marketing strategies that focus on the target market with valuable content. The following tips are followed by the companies for achieving their marketing goals-
Online Marketing- The companies are actively marketing online after setting strategies. Online marketing has changed the businesses scenarios radically through social media. With the evolution in technologies and development of digital marketing, the businesses are pulling focus and investing in lucrative digital marketing field. Digital marketing offers equal opportunities for business. Its affordability makes digital marketing the most preferred mode of marketing.
Relevance of Content- The businesses are crystal clear about what they need to do or which group of customers needs to be targeted. The businesses create relevant content that develops clear understanding among the customers. The successful organizations develop high quality and consistent content to drive profit from customers.
Utilizing LinkedIn as a Marketing Tool
Social media marketing refers to the process of marketing through social media sites. The usage and frequency of social media sites such as Facebook, Twitter, and LinkedIn allow reaching customers and prospects. LinkedIn is the biggest and highly reputed professional networking site allowing millions of users to connect with other professionals. LinkedIn helps the companies in building brand awareness, generating leads and establish strategic partnerships. The following chart enlists the core reasons for using LinkedIn as a marketing tool:
Creating Profile Page- The business creates their own LinkedIn profile by filling in the details for summary and people working in the company. This helps generate an impression among the people where the question “Can I consider myself working for this company?” is silently answered.
Defining Audience and Goals- As a marketing initiative, the first step is to define goals. It becomes easier to define the target audience after the marketing goals are established. For example, an organization intends to generate a high level of employment. They may use LinkedIn to encourage people looking for employment with the specific job titles offered by the organization.
Optimizing Company Page- The organization may gain high visibility if the company page is optimized. The organization may optimize the page by inserting keywords, linking to the main profile page, promoting the company in the wider market and adding a follow button to your official website.
Posting Engaging Content- The companies must post engaging contents whose success can be measured by monitoring Shares, Comments, and Likes. High-quality content and media must be used to increase engagement. The companies may use images, videos, Slideshare presentation and other visual content for grabbing users’ attention.
Sponsoring High-Quality Content- LinkedIn provides the users with an option of Sponsoring Content that helps achieve high engagement with the target audience. The number of leads can be tracked using monitoring tools.
Creating Ad Campaigns- LinkedIn offers different ad campaign options such as Advanced Ad Targeting, Text Ads, Sponsored Content, Display Ads, Sponsored InMail and Dynamic Ads.
Monitoring Campaigns- The companies can monitor, track and adjust the LinkedIn campaigns for growing awareness and generating leads. A few metrics are engagement, website traffic, conversions, impression, new followers and cost per click. It is important to track and analyze the success of the campaign. The companies may adjust their marketing tools and its implementation based on the results of the above stated metrics.
Always remember marketing is the real essence to an organization’s success.
Always remember marketing is the real essence to an organization’s success. LinkedIn, the powerful social media platform, can help in maximizing the business benefits by staying on top of mind with customers, business partners and employees. The senior-level professionals and decision makers play a crucial role in leading to the success of an organization. Always remember marketing is the real essence to an organization’s success.
