New Features to Enjoy on Social Media in 2018
New Features to Enjoy on Social Media in 2018
Every year new features are introduced to social media platforms so that you can enjoy them to reach out more audience and maintain your brand image. Here are the updates for major networks.
- TV-style Content – Facebook has launched a new feature TV-style content. This approach has an aim to know the interests of users and target audience as per their interests. You can know it with highlights such as “most talked about” and “what’s people making laugh”. However, this feature is yet to come.
- Collaborative Stories in Group – Facebook groups and events now can contribute o Facebook Stories that had not been possible until last year. You can post stories using private hashtags so that group people can add content. The best part is that these stories will be moderated by admins. This feature not only enables people to see stories on Groups and Events but share their experiences.
- Free Music and Sound Effects – Facebook is offering a magnificent collection of music and sound effects to add value to videos. You can use this collection for Facebook and Instagram videos without any copyright infringements.
- Stories Archives and Highlights – Instagram has rolled out two features – Stories Archives and Highlights. Now your stories can save automatically in the private archive that you can use for future references. The option of stories highlights will show the collection of your past stories.
- Paid Partnership Tagging – Influencer marketing is the biggest thing on Instagram. According to Endorsement Guides (EG), any connection between you and marketer should be conspicuously disclosed to the audience. People should be aware that you have a business relationship with marketers. Paid partnership tagging has been launched by Instagram to avoid EG rules infringements. This brings more transparency between you and your audience.
Snapchat
- Website Links to Snapchat Filters – Snapchat has added a feature of adding website links to direct customers to your website. Now anyone can attach a link to a Snap before it’s shared.
- Snapchat Lenses – This is a creative tool that allows you to engage your audience and spread awareness about your brand. Now you can develop your own 3D world lenses and submit them to Snapchat that will, in turn, provide a Snapcode that anyone can unlock to snap and share.
- 280 Characters Limit – Twitter has pushed the character limit from 140 to 280 characters so that users can have more liberty to express their thoughts in tweets. However, Twitter is still maintaining the importance of brevity.
- Direct Message Card – Direct Message Cards will allow you to share original images and videos with your audience. This gives you more freedom to consider customers’ experience
- Automate Promoted Tweets – With the help of Twitter’s Promote Mode, the app will automatically modify your tweet as per Twitter’s algorithms. This will set you back $99 per month.
