How SEO for blogging website is different?

With a minimalistic difference between a blogging website and a service providing website for a user, they both are very different when it comes to maintaining those websites through search engine optimisation. While there is a thin line between a blog and website, the significant difference between them is of the content.

So how the SEO of a blogging website is different?
The content of a blog has to be extensive, informative, and engaging for the reader, however, that of a website, the content can be basic.

Since most of the digital marketers are aware of the difference between the two websites, it is difficult for a person to know the SEO difference. A business website is search engine optimised with the intent of the user to shop, but a blog cannot be defined through the purpose of the reader. A user is there to read but why? He might be there for the tips, knowledge, information, or may have come across the post out of curiosity. Your blog intends to grow readers and build a vast readership. But how? Which different SEO tactics can you apply to your blogging website?

First and foremost, get a domain name and hosting server for your blog. For a start, you can work on with your passion for writing on a free platform, but the free service comes with its own limitations. Why not be creative with your blog. With your own domain name and hosting provider, you can play with the themes, content, and promote your website. A domain name and hosting server will help your blog get identified by Google crawlers when a user searches with a keyword that matches with the content of your blog.

Originality is the key to master. While the digital world is filled with a lot of content for a reader to read, the audience is changing. Readers are turning into viewers and listeners, so improve your content with the growing trend. Post original but varied content like photographs, videos, podcasts, etc. Your unique and relevant content will rank higher in the search results as the crawler will find it different than other blogs.

Building relevant backlinks in a natural way is another SEO tactic for you to adapt.

Build readers through related content by commenting with your links on the popular blog posts of others. If you are interlinking the content on a different page of your blog, make the anchor text count.

Do you have an SEO optimised theme? The theme of your blog should match the intent of the blog. Who will entertain a blogging website which is related to fitness and diet with a movie theme on it? No one would! Thus, the theme should be relatable. Try customising your own theme to relate to a broader audience and show the viewers what you have in your mind for your blog. With more and more people using their mobile screens to read and view websites, make your blog mobile responsive. A significant portion of the population reads while commuting and none of them carries laptops to read on the internet. Thence, your mobile responsive blog should be fast loading with quick loading images and videos for the user to not bounce at a different platform. The permalink of the blog post should provide a glimpse to the reader or the viewer of the content he is going to invest his time in for the next five minutes.

An example of relevant theme and categories :

Categorise the content. Blogs allow you to categorise your content according to different categories. When a user lands on your blog, he will directly move to the group he wishes to read about and not waste his time scrolling the page to find the needed content. Categorising the content makes your website looks organised and clean to the user, and he can rely on the content of that well-maintained blog.

While the SEO tactics for a website and blog are similar, a blog has to be optimised more carefully and regularly to reach out to the right audience.