Is your SEO strategy focusing on “Type No More” search concept? Future of SEO with Voice Search

We have come a long way in this contemporary digital age with the advent of searching our queries through voice, over the traditional type-search concept. 68% of the youngsters search on Google verbally, rather than typing out their query, saving their time and energy. While the millennials voice out their queries to look cooler, the older generation uses the feature to make their search process simpler. We know how hard our parents struggle to type a text over the messaging apps, and so on Google to search something.

The ‘type no more’ search concept is the future of SEO with the effective sound system of the search engine. Although ‘ok google’ and ‘siri’ have made our lives easier, providing us with the comfort of not even typing, how does the voice search processes? How does Google search your nine words query and renders you with the exact answer you need?

Here comes the importance of long tail keywords in the content. The popular notion says one should use head term keywords to get ranked on Google’s first page; however, tables have turned now with the voice search. Adding long tail keywords with the head term in it will lead direct traffic to your site. When you voice out a long nine words sentence to Google, and all the head terms of query matches with your content, Google will automatically crawl your website with very minimum competitors to be listed in the top ten results.  Using long-tail keywords doesn’t mean that you should not add short-tail keywords for the 9-10% types left in the world!

While there are millions of users around the globe, how can you know the exact words searched by people? To be honest, you can not! You just have to play around the words and acknowledge your targeted audience. For your informational website use the question phrases as keywords like ‘how to’, ‘where to’, ‘what/who is’, ‘when to’, as they show relevant answers to users voicing out their questions. For your website is a business transactional website, then use keywords like ‘buy’, ‘shop for’, etc. Since crawlers can crawl head terms differently, they can also identify the pronunciation errors like typo errors. Use conversational and natural language in your content for the crawler to crawl for the users as Google is smart enough to recognise your words.

Since a user prefers to speak up to Google, what are the chances of him searching on a desktop? There are not more than 13% people in the world who uses a desktop to search, whilst the rest of the population is mobile-savvy. Mobile voice search is three times faster and likely to be local-based than text search. While a user searches for ‘fine-dine restaurants’, Google optimises the location to show the nearby restaurants. Your website has to be mobile optimised for the users to land up there with a quick page and image loading speed.

How intelligent is Google to view the desired result on the first page? The Intelligent Personal Assistance (IPA) understands what, who, when, where, and how, to provide the links and know the search intent of the user, with or without these words in the query.

Talking about the optimisation process, use schema markup in the HTML code of your website for the crawler to crawl the data and index it in the searched results. It is the structured data vocabulary for Google to optimise the information and provide the needed details in the snippet. Some time ago, Google didn’t focus on semantic context, but now the IPA understands the words and find similar meaning words to provide the right context to the user.

In the coming years, voice search will fully take over the type-search concept and people will only be voicing their doubts to Google. And Google? Google will become more intelligent with its voice search feature for its beloved users, who always trust it blindly.