How Social Media has become a challenge for Televisions!
“Did you see the highlights of party launch at Kardashians?” asked Rachael. “Yes, I saw that on Twitter; it was amazing!” I replied. Not even for a second, I hesitated in answering because I saw the latest pictures just an hour ago on Twitter.
That’s how the gossips and news that the people exchange, share, and distribute amongst each other. Had a bad day? Put your fingers at work and browse social media channels to lighten up your mood. This is what we all prefer doing the moment we reach home, isn’t it? Checking out all the latest happenings in and around the different corners of the world. See how the addiction of social media has ruled out the craze of traditional television. Earlier, the same thing was done by the TVs & all the time active reporters.
And today, countless reporters are doing this at their convenient time, location, and place on social media. Just one event has happened, and all your newsfeed on Twitter, Facebook and Instagram etc., would be flooded with the statuses and pictures. This is same as TV reporters do! How much similarity there is. But are there any more similarities between a TV & Social Media?
Just to count a few, the paid advertisements on both traditional TV and social media become great sources of revenue. Both reach out and engaged with a wider section of the global population quickly and conveniently. Both stand as a complete whole when it comes to business promotion and branding. If closely investigated the relationship or the separate role played both by TV & social media in business branding market, it would take you no time to identify social media as a challenger for traditional TV broadcasting services in true terms. Conventional TV programs and services have experienced an estimated decline of 11% in past two years! How? Let us deepen the understanding:
1. Social Media ‘s take over TV screens:
Digital technology giants have devised the enormous ways to take over your TV screens! Facebook, Instagram and other social media channels have made it possible for the users to access them through second-screen devices mainly TV. You can stream live videos directly through TV in a few quick steps by connecting your TV to the internet. So, if you miss watching news live on TV, there is no need to rely on TV broadcasting.
2. Preferable alternatives to TV broadcasting services:
Having paid the satellite subscription package for TV broadcasting services, you might not get the time to stay home for even 3 hours. This means you watch less, avail services less, but pay more including the electricity bill and other TV equipment required. What’s the option?
Social media platforms such as Netflix, Amazon Prime, and Facebook etc., can be suitably just for your pocket. With a mobile device, you can get the membership and make its use to the fullest while travelling in metro, bus, etc., anytime and anywhere. Therefore, you pay social media only for what you avail!
3. Demand of the modern viewers:
Instead of just entertainment or news, people want a break from their hectic schedule to spend time in relaxing. They like viewing happy pictures of their siblings, friends and acquaintances, universal news from the different parts of the world, or the real-time stories from the lives of the people they acknowledge. And that too, without any ad break! This is not possible with TV broadcasting.
You can’t skip the ad breaks to continue watching the show or news which you can anytime do during social media streaming. Also, the social media offers all these privileges which are relevant to your interest at relatively lower prices on your demand.
4. Best choice for marketers:
Got a business startup? Try TV advertisements for seeing instant growth, recognition, and branding! These smart and enchanting words have been replaced by “Why not run paid ad campaigns on social media? You will get more leads and sales with a lower budget.” Yes, TV advertisements cost more than the social media advertising regardless of the popularity and visibility of both.
Also, the marketers have full control on their ad campaigns, time and place to locate the ads for business branding. But with TV advertisements, you must abide by the broadcasting authorities or the TV channel owners! This is why business is switching their mode of business-making.
With all these reasons discussed, social media is surely a challenge for the TV in the digital age!
