Social Media Growth Strategy For StartUps: Grow Your Small Business in Quick Steps

When was the last time you scrolled down your social media feed? Probably some minutes ago! Social networking sites, such as Facebook, Instagram, Twitter, and LinkedIn connect more than a million users. While you spend time on the social accounts to entertain or amuse yourself, entrepreneurs are using it to promote business and making the best of your presence there. Social media allows you to promote your business single-handedly even at its initial stage in view of the fact that it is the easiest and cheapest way to connect at a global network.

Below are the 6 how-to social media growth strategies to kick-start your startup business:

Build your audience

Since the virtual world of social media connects with a larger community, it helps you in building the correct audience for your business. Provided that your startup is a fashion related business, it is less preferred to use LinkedIn or to promote it whereas Facebook, Instagram or Pinterest are more appropriate platforms for it. Why? Because LinkedIn is an employment-oriented social site with the similar audience who is there to find an occupation. LinkedIn might not play a role directly in promoting the business, but you still have an option through paid advertisements. The bottom line is to target the right audience for your business by hook or crook.

Make your calendar

You do have a calendar at your home,  Similarly, make one to monitor the weekly activities on your business social accounts. When you make a business page on any social media platform it provides you with its Insights. As you post pictures or content on it, the  Insights of the page help you monitor the post. The insights of each post show the reaction of the audience it reached. You may also examine what is the peak time to reach the maximum number of users. The weekly calendar should also have a day to engage with the audience. Make use of the social sites to socialize with the audience. If you see that the page reaches the maximum audience on monday morning, then take the advantage of it. Have a ‘motivational monday’ for the users with your business related motivational post for followers.

Linger your followers

Customers love discounts sales and offers on quality products! Why not take the advantage of it? Post attractive offers and discounts to promote your business for a significant increase in the customers. You may also give reward points or gift cards to them with every purchase they make. Stick on promoting the business through different giveaway offers, even if it feeds you with a low-marginal profit. Providing valuable offers or incentives entice the users to invest in the product or service and building their trust for the company.

Use the #trend

Follow the herd, wisely! People see and follow what’s trending on the social media. Make use of the trends on the social platforms to pull more clients. With the use of  hashtags on Twitter, Instagram, and Facebook your page is easily accessible to the users. Use simple yet unique hashtags, to remember, for the ease of your customers. How to make use of the trend? As we know memes and trolls are trending on the social networks these days so, make your own trolls or memes of the products or services you provide to bring humor to your posts. You may also share or retweet other page’s posts as well, that could be relevant to your audience.

Stream live!

You might not have the time to do live streaming for long hours but you can definitely spare some time and go live to your audience, once a blue moon. Live streaming could involve conversing with your clients and customers, or taking their comments and responding them to their queries. Your may also give a sneak peek of your brick and mortar to your potential clients.   Live chats are okay to respond the queries quickly but face to face conversations are interactive for the users. Customers prefers to provide the feedback personally instead of writing it on the public portal.

Cross-connect your social networks

Cross promote your business account on every social network. All the social networking sites allows to link through the other. For instance, Instagram allows you to follow Facebook friends and similarly Facebook lets you find users through emails.  Sharing your business link on other social platforms makes you available on all the platforms for the customers reaching out to the potential audience.

As you promote your business online make sure your content is relevant and timely to your viewers. Nobody have the time to read long posts, even you might not have it. Ensure the quality of your content and respond within an hour to the queries of your customers. Stay active and specific!