Top Most Linkedin Strategies you can follow in 2018
When it comes to social media marketing, LinkedIn usually lags behind the most popular social platforms. While LinkedIn is a business-oriented and a professional platform for people to connect and build connections for a subtle growth in business, it has a different goal than other social media platforms.
Since Facebook and Instagram are popular to connect to customers, LinkedIn plays a major role in building business-to-business connections. For starters, have a profile on the platform. As Facebook and Instagram connects you with your friends to socialise and make new friends through the platform, whereas LinkedIn is a rather formal platform when we talk about making connections. Connecting with people on LinkedIn is solely about business. Here are a few topmost LinkedIn strategies to follow in 2018:
1. Promote your profile as a brand
Personal branding is very essential in every social media platform as this is the very way to connect to more people. With more than thirty connections you will be able to have a company page on LinkedIn and that will take your company to cloud nine. Revamp your profile and make it attractive for people to recruit you or at least connect with you for future purpose. Your profile has to tell people why you are better in what you do and what makes you credible. Lastly, include keywords in your profile; heading, skills, experience, or anywhere, where it feels relevant.
2. Create your company page
Just like every social platform needs a profile before you create a company page, LinkedIn demands the same but with a little more rigidness. Your profile has to have around 30 connections to be able to create a company page. Your company profile will tell the viewer about the complete history of the company; how it started and where it is located. Its total strength and updates are posted on the company profile for the followers to get it displayed in the news feed or prioritise it for push notifications.
3. Increase engagement
Apart from making connections and looking for jobs, LinkedIn allows you to post blogs, images, and videos. Engage with people as you comment and like other people’s posts. However, make your posts interactive and provide a call-to-action, or ask a query to the reader for him to comment and reply to you. Your post should encourage the reader to write a comment for you. For a better user engagement, add hashtags to your posts, but make sure to add limited and relevant hashtags for the user to search.
4. The 80-20 rule
The 80-20 rule is the most popular rule in the world of digital marketing, and here, it says two things. First, when you build connections follow the 80-20 rule as you connect with people. Make 80% relevant connections and 20% random connections. Those 80% relevant users are connected to you based on the mutual interests, while the other 20% is random, which may build more relevant connections. Secondly, the posts have to follow 80-20 rule. 80% of your posts, be it a blog, image, or video, should be informational and resourceful for the user, while the 20% of the posts can be indirect promotions. Direct promotions should be avoided as a user is not interested in it, but indirect promotions can be helpful.
5. Communication power
How common is this fact that communication is your ladder to success? To grow higher in your business, you need to communicate one-to-one with the user. Make a real-time connection with him instead of making reel connections over the internet. Incorporate videos into your posts to put a face to your brand and let people build trust on you. Video content goes viral ten times more than any other type of content, and it engages the user with its power. Connect to the user with a personal customised message for him to feel important. When you customise a message for another user, it provides a personal connection. Add a note to your connector which doesn’t sound spammy and stop creating the content that is redundant and behind the time.
2018 is your year to go viral on the internet. It is the year of digitalisation and expanding your business through social media. The world is on every social platform so why are you not there? It is not necessary that you will pitch everyone on one platform. Pitch different types of people from every platform, and do wonders for your business.
