Video Marketing – A Smart Choice for Digital Marketers
How many of us love the movie version of a book? Have you ever wondered why? Because they are more appealing and saves a lot of time of the other person. This is the same case with video marketing. Companies are more often using videos to promote or market their brand, products, and services. Because watching a video is always more interesting than reading a long posted blog.
Science says that a person’s retention rate increases from 20% to 46% when he looks at images within the text. But when it comes to videos, it rises to 80%. Our listening and reading rate is very low when compared to videos. Marketing through videos boosts conversion rate as the content simply connects. Just like how the content has been of the best quality when written, you cannot compromise on it when it is about videos. The content of your video is the base to build trust and bring loyal customers in for you.
Because of a high retention rate, people prefer to watch a video about the content they want to know and live up to that knowledge. However, your added information should be accurate and well organised for a user. Since one can easily read a blog while commuting from one place to another, watching the video will be a far better option than reading.
The content of your video represents pure connectivity. It creates an immediate, real, and an official route of interaction and connectivity with the audience. You can use a mix of various types of videos to promote your brand; like customer testimonials, live videos from an event, how-to tutorials, explanatory videos, and entertaining viral videos. You can record interviews with your customers to provide trustworthy testimonials to your customers. While you may not realise this, but more than 60% of people invest in a product, service, or company by people’s reviews over it. However, your how-to tutorials should be demonstrative, and explanatory to the viewers.
For example, if a person wishes to know how to use a specific product, he will always opt to have a visual understanding of it rather than reading the how-to guide of it. The how-to guide will not provide a better understanding than the demonstrated video, to the customer.
Broadly, there are three reasons for video marketing, i.e., build brand awareness, increase sales of the company, and educate & inform people. Using video marketing for any of the reasons has to result in an increased return on investment. When you make people aware of brands, they trust you with your video content, and you will build a loyal audience. Educating and informing people about things relating to your brand and products, you add value to the lives of the viewers.
Optimising your videos is similar to optimising the written content. Provide right and a certain amount of tags on your videos to let it rank on the searched results. The description is everything when it comes to optimising your video. Because with the kind of description, and the use of right keywords, crawlers will automatically crawl your video to show it in the searched results.
But what to do before making a video?
Before you begin with making a video for your brand and company, know your audience. Understand your users and think about what they might be looking for on the web. As you develop an understanding of your users, set a goal for yourself to incorporate into the video. What do you want to convey to your users? A tutorial? An informative guide? A product description? A customer case study? After you set a goal for yourself, create a list of its key performance indicators. With the goal and performance indicators in your hand, understand the type of content you will be creating and the platform you will be using. Planning a strategy and outlining the content and the goal should be your first goal.
How to make your video now?
Allocate your resources efficiently. If you are using paid tools like Powtoon and GoAnimate, then you can create your animated videos easily. But if you want to make a video with humans in it, then opt for a video production company. Using your resources efficiently, tell a story to your viewer. Telling a story will make it attractive for the other person as he doesn’t want to see a dull and boring video. He wants to see something which is not monotonous and brings freshness in his life for those ten minutes. Engage your viewer with a funny, entertaining, exciting, and a new concept for him. The most important thing for your video is the first ten seconds. A viewer decides in the first ten seconds that whether he will be watching it further or not. So, make your boring story interesting for the other person to enjoy a lifetime in those few minutes.
Video marketing is a smart choice for digital marketers because a study has revealed that around 63% of the population choose videos over written content and the ratio is subsequently going to rise.
